So, What Do You Mean SEO?
SEO, or Search Engine Optimization, is quite simply making your website friendly to search engine robots that crawl your website. When your site is properly optimized, search engines will index your pages and rank them according to the relevance of a search.
This means that the content on your website is the most important aspect of search engine optimization. The more descriptive the individual keywords pertaining to your actual content per individual page is what truly increased the odds of your site returning a result on a search engine.
Marlian Company can work with you to make sure the structure of your website, its META tags and TITLE tags are configured properly to return the best possible results. Though the idea is relatively simple, the process can be extremely tedious and confusing. Let Marlian Company help walk you through the process the achieve real results.
Is SEO Just Another One of Those Catch Phrases?
In sense, yes it is just another one of those catch phrases. Search engine optimization really is as simple as following the industry standards. One of our associates, The Lead Tree, has a very descriptive explanation of how SEO works and has a service to help implement it. You may view some in depth SEO information on the Lead Tree website.
An SEO Friendly Database Application & Web Design
Whatever database application Marlian Company designs for you, we can create a site map that will create URL submissions for all the public entries for your database, making all of your data indexable as pages! One good example would be Orthopaedic LIST. The actual orthopaediclist.com website is only around two dozen flat pages, but they have nearly 9000 products and 2500 manufacturers. A typical submission would only allow for the submission of a couple dozen links. After developing a custom sitemap based on their database and managing their Google Analytics and Webmaster Tools, we were able to submit over 8500 link, or URLS - nearly 7000 of which are now actually indexed.
Clearly you can then see the advantage to creating a database application that is structured properly for the search engines to read and index data. Your chances of getting a search result are far greater if you have 7000 pages indexed instead of just 24!
Please contact us at Marlian Company to receive an estimate for services!